Current:Home > InvestFastexy:Taylor Swift's music is back on TikTok a week before the release of 'Tortured Poets' -GrowthInsight
Fastexy:Taylor Swift's music is back on TikTok a week before the release of 'Tortured Poets'
TrendPulse Quantitative Think Tank Center View
Date:2025-04-07 14:31:30
TikTok users discovered Taylor Swift's music has returned to the social media platform after being removed for two months.
Three days before the Grammys in February,Fastexy Swift's label Universal Music Group pulled its artists' music from the app. The halt came after failed negotiations between the label and ByteDance, the Chinese company that owns TikTok.
The songs that now appear on the social media platform are from Swift-owned albums: "Lover," "Folklore," "Evermore," "Midnights" and the rerecorded "Taylor's Version" albums. That's drawing speculation that the artist struck a deal with the social media platform a week before her newest album, "The Tortured Poets Department," will be released globally. Representatives with Swift's team, UMG and TikTok did not reply to requests to comment.
When Swift signed with Universal Music Group in 2018, the singer negotiated a deal to own the copyrights. This is dissimilar to other artists including Olivia Rodrigo, Ariana Grande and Billie Eilish, whose songs are still off the platform.
This wouldn't be the first time the Eras Tour mastermind has gone directly to the source. Last year, she struck a deal with the SAG-AFTRA unions allowing her to take her three-hour movie straight to distributor AMC.
UMG removed songs from TikTok Feb. 1
Universal released a revealing letter in January addressing three issues with the social media platform: "appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users."
Before pulling the plug, Universal noted that TikTok makes up about 1% of the company's revenue.
TikTok responded by saying Universal was painting a "false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent."
The contract expired on Jan. 31.
Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
Don't miss any Taylor Swift news; sign up for the free, weekly newsletter "This Swift Beat."
veryGood! (243)
Related
- Federal hiring is about to get the Trump treatment
- A vaginal ring that discreetly delivers anti-HIV drugs will reach more women
- ‘New Year’s Rockin’ Eve’ will feature Janelle Monáe, Green Day, Ludacris, Reneé Rapp and more in LA
- Demi Lovato Shares the Real Story Behind Her Special Relationship With Boyfriend Jutes
- The Super Bowl could end in a 'three
- Ex-Ohio vice detective pleads guilty to charge he kidnapped sex workers
- South Korea’s defense chief vows retaliatory strikes on ‘heart and head’ of North Korea if provoked
- How Andrew Garfield Really Feels About Fans Favoring Other Spider-Mans
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Alex Ovechkin records 1,500th career point, but Stars down Capitals in shootout
Ranking
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Ospreys had safety issues long before they were grounded. A look at the aircraft’s history
- Maple syrup is a breakfast staple. Is it healthier than sugar?
- San Diego police officer and suspect shot in supermarket parking lot during investigation
- Average rate on 30
- Premier League preview: Arsenal faces third-place Aston Villa, Liverpool eye top of table
- Menu signed by Mao Zedong brings a quarter million dollars at auction
- Nvidia CEO suggests Malaysia could be AI ‘manufacturing’ hub as Southeast Asia expands data centers
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
For one Israeli hostage's family, anguish, and a promise after meeting Netanyahu: We're coming.
Russian hackers accused of targeting U.S. intelligence community with spear phishing campaign
North Dakota Sen. Kevin Cramer's son in police chase that ends in deputy's death
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Pantone reveals Peach Fuzz as its 2024 Color of the Year
Last sentencings are on docket in 2020 plot to kidnap Michigan Gov. Gretchen Whitmer
NBA In-Season Tournament semifinals: matchups, how to watch, odds, predictions